Destination Imagination

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Rachel Gibbs Phone Icon 256-772-2075 Email Icon Email
  Kristin Kolenich Phone Icon 256-772-2075 Email Icon Email

Heritage Destination Imagination

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The vision of the Destination Imagination program is to provide an opportunity for students to work cooperatively in teams to experience the creative process from imagination to innovation. (Click here to learn more about the creative process.)



To develop opportunities that inspire the global community of learners to utilize diverse approaches in applying 21st century skills and creativity.

The Destination Imagination program encourages teams of learners to have fun, take risks, focus and frame challenges while incorporating STEM (science, technology, engineering, and mathematics), the arts and service learning. Our participants learn patience, flexibility, persistence, ethics, respect for others and their ideas, and the collaborative problem solving process. The team will showcase their solution/skit at a tournament in March of 2017.



Destination Imagination, Inc. is a non-profit, volunteer-led, cause-driven organization. We are cause-driven to inspire and equip students to become the next generation of innovators and leaders.

The D.I. organization was incorporated in 1982. Since then, the non-profit has impacted more than one million participants. Approximately 125,000 youth make friends and learn the creative process through D.I. programs every year, and 38,000 volunteers support the program!

All programs are challenge-based, and they teach the creative process from imagination to innovation. The goal is to help student teams learn to be creative in every aspect of their lives.

Teams are formed in the fall of each school year.  Team members must select a challenge area and create and execute a plan for their specific challenge set.  They may choose to write and perform a skit or select a more technical challenge that involves the creation of a mechinism that completes a task.  After months spent creating, developing and practicing their solutions, they go to a local tournament. Top-scoring teams advance to the Alabama state tournament.  The top level of the tournament is the Global Finals—the world’s largest celebration of creativity.  Heritage Elementary had a team make it to the Global Competition just last year.  What an amazing experience!

D.I. programs are developed annually to ensure they are relevant and align to National Education Standards, STEM standards, ELA Common Core Standards and Mathematics Common Core Standards. Every year, with the help of parent volunteers, educators, and subject matter experts, new and exciting Challenges for student teams are created.  I look forward to the 2016-17 school year.